For a long period of time, Nasan Tur has been focusing his research on the power of one of the most important political vehicles: speeches. Composition, structure, rhythm, emphasis—he explores how speeches have been presented over television, social media, and radio and how they follow the zeitgeist, satisfying the cultural and ideological preferences of the recipients. Tur’s work can be considered as an approach to revealing the complex function of political speeches and their effects.